Phillip’s Pet Mid-Atlantic Open House


Phillip’s Pet Mid-Atlantic Open House 2016 was held July 11–12 at the Ocean Place Resort in Longbranch, NJ!

Phillip’s Pet Mid-Atlantic Open House always takes up all of the available conference space in this facility: Every meeting room, the 2 main ballrooms on the ground floor and the 2 ballrooms on the second floor. Happy Howie’s occupied the exact same booth space as the last show, on the second floor of the show.

As in previous years, the attendance was impressive. Pet shops from all over the Northeastern U.S. mobbed the show floor. I spoke with major pet shops from NY, NJ, MD, CN, DE, PA, RI, ME and OH.

In addition to the manufacturer booths there were seminars on business practices, nutrition and even demonstrations of the use of police dogs in law enforcement roles! The star of the police demo visited our booth in-between his shows. Ever see a 90+ lb German Shepard attack dog sit up and beg for Woof Stix? I did!

Interest in Happy Howie’s treats was high with as many as 3 shops writing orders at once! I ran out of order forms ½ way through the first day and had to have more printed!

Every manufacturer I spoke with had the same impression: This was the best Phillips show so far this year, and everybody (including the pet shops) is looking forward to returning next year.

—Wayne, Happy Howie’s National Sales Manager