Welcome to Howie’s Howl

Howie’s Howl is the perfect way to stay up-to-date with what’s happening at Happy Howie’s! We are always excited to share the latest/greatest news with our loyal customers, and this is the place to see it all first-hand. From new product offerings and events recaps, to contest information and featured Happy Howie’s Stories, Howie’s Howl is a one-stop resource for the best Happy Howie’s news!
Our dog blog is also a great resource for pet parents too—offering dog advice, gift ideas (for dogs & pet-parents), safety tips, health & nutrition tips, and activity ideas! Happy Howie’s not only wants to provide the best, all-natural treats but wants to help our best friends live an overall healthy, happy life.

Check back often for Happy Howie’s news, events, contests & more!

For more pet-parent information, be sure to follow us on Pinterest — we have a variety of different boards for all sorts of pet-related topics.

Happy Howie’s Wins MEDC’s Pure Michigan Business Connect Contest “2014 Making It in Michigan”!

2014 Making It in Michigan – October 2014, Happy Howie’s entered the Michigan Economic Development Corporation (MEDC) Pure Michigan Business Connect Contest “Making it in Michigan” with the entry form essay of 500 words or less explaining why we feel Michigan has helped our company grow and prosper.

Admittedly it was very difficult for owner, David Collado, to describe Michigan’s help with the abundance of resources that have helped Happy Howie’s grow in less than 500 words! Great features such as Michigan Web Account Manager (MIWAM) and Michigan Business One Stop, has allowed Happy Howie’s to spend more time focusing on what we do best—making the world’s best dog treats right here in Detroit.

“Being in the state of Michigan has had a priceless influence on the company right from the beginning. The early adopters of our vision were the countless men and women who own small retailers of pet supplies located throughout Michigan. In the middle of the recession, they objected to taking any risk by adding new and untested products. However, these retailers were open to the idea of adding the dog treats of a Michigan startup to their store’s offering because they were passionate about restoring Michigan’s economy. Their faith paid off. Today, Happy Howie’s is one of the best selling dog treats in Michigan and, thanks to all the dog owners in the state, Michigan alone accounts for 10% of all our sales…” —David Collado

As winners, Happy Howie’s won an iPad Air, a 2–3 minute promotional video of our company and its Michigan experience, along with a sponsored content article published with MLive Media Group:

“… As the winner of the recent Making It In Michigan Contest, which was conducted on behalf of Pure Michigan Business Connect, Happy Howie’s, located in Detroit, was started to make the world’s greatest dog treats with all natural ingredients and mouth-watering flavors your dog will love. So what makes these treats stand out from any other treats on the shelves? They are made without any corn, wheat, soy, artificial flavors, artificial colors, or artificial preservatives. Instead, they include ingredients like real beef, turkey, lamb, and more. They are made the same way jerky is made for people to consume, too, and smell like real savory meats, not artificially flavored dough. They are the highest quality and absolutely safe for your pet…” — Laura Neiser

Read more from MLIVE:

Read David Collado’s entire submission here

Happy Dog Photo Contest Winners

Thank you all that have participated in the Happy Howie’s Happy Dog Photo Contest. We had over 40 submissions and close to 350 votes! We are proud to announce the following winners:

Grand Prize:

With 94 Votes the Grand Prize Winner is Trent!


Trent and his pet parent Cindy will receive:
A special sampler box of Happy Howie’s most popular treats. Trent and Cindy will then pick their favorite two treats, which will be shipped every three months.

Second Prize:

With 57 Votes the second Prize winner is Harley and Chablis.
Harley, Chablis and their pet Parent Mary will receive:
A Happy Howie’s Sampler Box!

Third Prize (Tie):

With 41 Votes we ended up with a 2-way 3rd place tie with Atticus and Rubi.





Atticus, Rubi and their pet parents Jennifer and Dawn will each receive:
A Happy Howie’s Variety Pack!

We appreciate everyone taking the time to participate to make our contest a success as well as help build awareness of our All Natural Dog Treats. Please be sure to continue to follow us as we will continue to offer fun and exciting products and updates throughout 2015.

For our winning four pet owners we will be reaching out to you via the information provided in the submissions to fulfill your prizes.

Coming soon! Happy Howie’s Happy Dog Photo Contest

Coming soon – In an effort to create an engaging experience for our customers, Happy Howie’s is launching our first ever Photo contest. We hope everyone has fun and enters their favorite fuzzy friends photos.

Grand Prize winner will receive a one year supply* of Happy Howie’s All Natural Treats!

Winners will be announced on March 1st. The Winning photo will be featured on our homepage for a whole month—making your pooch one of our very own Happy Howie’s celebrities!

Grand Prize: One Year Supply of Happy Howie’s Treats!
The Grand Prize Winner will receive a special sampler box of Happy Howie’s most popular treats.
The winning pooch can then pick his or her favorite two treats, which will be shipped every three months.
Total Grand Prize package: *Over 365 all natural treats!

Second Prize: Happy Howie’s Sampler Box!
Winning photos will be featured on our winners page for a whole month!

Third Prize: Happy Howie’s Variety Pack!
Winning photos will be featured on our winners page for a whole month!

Official rules will be posted when contest begins January 1st, 2015 – stay tuned to be sure to enter you Happy Dog entry! We can’t wait to see all the happy dogs!

SuperZoo Experience – Las Vegas, NV

Here is what I experienced at SuperZoo…


SuperZoo is one of the largest trade shows in the United States for Pet products. It is as large as the Detroit Auto Show. Superzoo was held in Las Vegas, NV at the Mandalay Bay Convention Center. During this event, you can see new products, new companies, vendors, exhibitors, as well as distributors and manufacturers. This convention takes place for three days, with over one thousand booths.

It was my first time to come and work a show this large. Seeing all the different booths and all the people, it can be intimidating especially when you work for a small company with a big heart in providing dogs with all natural treats, which are made in the United States.

For many of the exhibitors they have been doing shows this large for years, this was our second time attending SuperZoo. It was amazing to get an experience like this and to grow with my company. We took pride in making our booth look amazing. We handmade sample bags that included a packet of flyers as well as a mini (10 oz.) gourmet roll.

It is a remarkable feeling to work with Happy Howie’s and be a part of this journey. I enjoyed telling customers, vendors and others what we do in Detroit, MI at Happy Howie’s.

We are a small one of a kind dog treat factory. We stand behind our core values, and work to provide a fresh quality made product. Working with my boss David Collado was great he showed me a greater appreciation for the work that we do. It brought a smile to my face when I was done giving customers my short presentation. The customers walked away with information, samples, as well as being happy about a quality USA made dog treat. David and I worked as team.

I enjoyed learning about this trade show as well as meeting all the creative and talented people we work with across the United States. I look forward to attending next year’s SuperZoo in July.


If you are interested in knowing more about this event click on the link below. http://www.superzoo.org/    download (3)          SuperZoo By: Jennifer Venuto, Customer Service Sales Rep

Natural Dog Treat Company Earns Special Award

We are proud to be honored.

Check out this recent press release:


Happy Howie’s, Inc. Honored as One of the 2014 “Michigan 50 Companies to Watch”

(Detroit, MI) – Happy Howie’s, Inc. has been recognized as one of the 2014 “Michigan 50 Companies to Watch,” an awards program presented by Michigan Celebrates Small Business.

Happy Howie’s will be honored at an awards ceremony during the tenth annual Michigan Celebrates Small Business event, May 6, 2014 in East Lansing, Mich.

Happy Howie’s makes All Natural Dog Treats in Detroit. They make their treats with U.S.-Sourced ingredients and fresh to order. Happy Howie’s adds a human spin to their treats by making sausages, jerky, and even burgers. All of its treats are made in small batches and can take from 1 – 3 days to cook. It’s charcuterie for dogs.

“My team and I are honored to receive this award. It is very gratifying to be included with this group of companies (Michigan 50) working to bring our state to a new level of prosperity. This recognition lets us know that we are on the right track to achieve our goal of becoming the world leader in the art of dried, cured, and smoked meat treats for dogs” said the company’s President, David Collado, CPA.

Companies making it to the “Michigan 50 Companies to Watch” list are a remarkable group of second-stage companies. Defined as having 6 to 99 full-time-equivalent employees and generating $750,000 to $50 million in annual revenue or working capital from investors or grants, these companies form the backbone of Michigan’s economy. Representing all regions of the state and a diverse range of industries, companies like Happy Howie’s are known for their exceptional entrepreneurial leadership, creation of innovation or use of innovation in creative ways, and their sustainable competitive advantage.

Winners were selected by Michigan-based judges from the banking, economic development, entrepreneurship development, and venture capital communities.


Michigan 50 Companies to Watch is presented by Michigan Celebrates Small Business.

Founding underwriters are the Michigan Economic Development Corporation, PNC Bank, Accident Fund Insurance Company of America, and Dynamic Edge, Inc.

Contributing Underwriters are

AARP, Comcast Business Class, Consumers Energy, DTE Energy Foundation, Goldman Sachs 10,000 Small Businesses, Hungerford Nichols CPAs and Advisors, Michigan Credit Union League & Affiliates, Rehmann, Constant Contact, McLaren Health Care, Michigan Business Network and Varnum Attorneys at Law.

Michigan Celebrates Small Business was founded by Michigan Small Business Development Center, Michigan Economic Development Corporation, U.S. Small Business Administration – Michigan, Edward Lowe Foundation, Chris Holman – Small Business Advocate, and Small Business Association of Michigan.

Information about Michigan Celebrates Small Business, can be found at www.MichiganCelebrates.biz

WinnersBanner_MI2014 sq1


Happy Howie’s Natural Dog Treats on the News!

On the News – Check out this article written by Karen Dybis about Happy Howie’s All Natural Dog Treats and printed on The Detroit News. It appeared on the front page of the newspaper on Friday April 11, 2014.


David Collado, president of Happy Howie’s, Inc., emphasizes delivering a quality experience to his customers. ‘People want to serve their pets treats that look and feel like something you would eat,’ he says. ‘In their minds, they believe that if it’s good for me, it’s good for my pet.’ (David Coates / The Detroit News). Of all the pet treats Happy Howie’s produces, President David Collado is particularly proud of the “Doggie Burgers,” a round delicacy that features all-natural ingredients such as beef, garlic and rosemary extract.

These dog treats look so close to a regular hamburger that a human might be tempted to taste it, Collado said. And, well, they are pretty tasty, he admits. After all, Collado wouldn’t sell something to his customers that he wouldn’t be willing to try himself.

That is what makes Detroit-based Happy Howie’s a pet-treat success story — it has gone from a company on the brink of bankruptcy to one that is growing its sales and employee base rapidly, Collado said. And it is doing it in a way that appeals to an ever-growing audience of “foodie” pet lovers.

“We see it as we’re not only making a treat. We’re delivering an experience to our customers,” said Collado, a Certified Public Accountant who took over the company in 2011. “People want to serve their pets treats that look and feel like something you would eat. In their minds, they believe that if it’s good for
me, it’s good for my pet.”

As households adopt more cats and dogs, demand for industry goods such as pet foods, medicine and accessories increase. According to the American Pet Product Association’s (APPA) National Pet Owner’s Survey, 62 percent of U.S. households own a pet. And the average dog or cat owner spends about $250 annually on food for their pet, the APPA reported.

Unlike other retailers, pet stores never saw a big downturn because people continued to spend on their animals throughout the economic recession, according to research firm IBISWorld. Its analysts believe that trend will continue. In the five years to 2018, industry revenue is forecast to rise at an average annual rate of 4 percent to total $19.3 billion, up from $15.9 billion in 2013.

“By offering more innovative, specialized and premium products and services, pet stores have been able to cash in on pet owners’ desires to pamper their pets,” noted IBISWorld analyst Andy Brennan, and Happy Howie’s certainly fits that bill.

The Happy Howie’s story dates back nearly two decades. That is when the facility was home to Oink-Oink Inc., which specialized in Oinkers raw chews. Its owner began the company after a visit to Europe, where he saw companies selling pig ears and other animal hides as pet chews, Collado said.

Stories about Oinkers indicate that “the sky was the limit,” on the business’ potential, Collado said. “But something happened in the early 2000s. The company fell on bad times. In a nutshell, Oinkers went out in a blaze of glory,” he added.

New ownership brought several name changes, soon settling on Happy Howie’s and its signature logo of a smiling pup. Its flagship product was its sausages, which sold so well that the brand was found in such sizable retail chains as Costco, Meijer and Trader Joe’s, Collado said.

Sales began to imitate a Cedar Point ride when vendor issues and delivery problems plagued the company, Collado said. Those big retailers dropped Happy Howie’s, and things looked grim. By 2011, the company was thinking about closing its doors for good. Eager to see if he could turn things around, Collado and a silent partner stepped up to take over the manufacturing facility on Dale Street and the brand. They tweaked the products’ recipe. They updated the manufacturing processes, helping move the treats from the line to the store shelves faster. Retailers, such as selected Pet Supplies Plus stores, started stocking Happy Howie’s again.
Industry trends, such as people’s desire to buy “Made in the USA” as well as all-natural pet treats, have helped immensely, Collado said. He also credits his employees — including office and human-resources manager Peggy Malarik as well as quality manager and safety manager Kathleen Lienhard — and his Michigan-based vendors for making a turnaround possible.

“They were at a point where they almost couldn’t trust us as customers. They really took a leap of faith with us,” Collado said. “From 2012 through today, we’ve more than doubled sales. We’ve more than doubled employee count from seven people to 14. We’ve expanded distribution from 25 to more than 40 states. Things really have been looking up as we took care of those issues that were plaguing the company.”

Now, Collado has big plans for Happy Howie’s over the next three years. He wants an in-house charcuterie chef. He wants to have its products in all 50 states. He wants sales of more than $10 million annually. And he wants local celebrities, such as Kid Rock, to tour the facility and give the brand their stamp of approval. Even with this potential growth, Collado said he wants to keep Happy Howie’s as a niche brand — being selective with where it is sold helps maintain a quality manufacturing process at home.

“Not only are we delivering an experience to our customers, but we’re creating a brand. We want those two things to go hand in hand,” Collado said. “If we sell our product everywhere to all stores, sales go up. But that can begin to sacrifice the brand and the quality.”

Victor and Max

 Karen Dybis is a Metro Detroit freelance writer.


Welcome to HappyHowies.com!

Howie is excited you’ve taken time out of your schedule to come visit him. Over the past six months, Howie and his friends have worked hard to create a website he can be proud of, just like his all natural dog treats. Howie has employed American ingenuity to come up with a great product worthy of his name. As always, Howie kept his favorite people, the consumer, in mind as he wrote the web code (not an easy task with small keyboard keys and large paws). As a result, he is happy to unveil the brand new, user friendly, interactive, HappyHowies.com.

At first glance, you will see that the new HappyHowies.com is much more user friendly. With a drop down menu and quick links on the side, any piece of information is easily accessible and only a click away. Whether you are searching for new products or Howie’s Howl, Howie made it simple for you to find. To become acquainted with the new HappyHowies.com, feel free to look around yourself or continue reading to learn about what Howie has to offer.

Our Products
Howie is proud to offer a wide array of all natural dog treats free of corn, wheat, soy, artificial flavors, and artificial colors. His most up to date list of products can always be found under the Our Products tab on HappyHowies.com. The nutritional information, packaging sizes, ingredients, and other important facts about the products can also be found there. Currently, Howie offers All Natural Sausages, All Natural Woof Stix & Woof Bites, All Natural Doggie Burgers, All Natural Doggie Jerky, and All Natural Gourmet Meatrolls. In the future, Howie plans to unveil new and improved products; so make sure to check back often.

Where to Buy
Instead of walking your dog from store to store looking for Happy Howie’s all natural dog treats, Howie makes it easy with a list of stores where his products are available. Simply type in your zip code and you will see a list of the stores closest to you. Need to see where they are? No problem. Howie also provides a map to alleviate headaches and save you precious time in getting your dog the all natural treat they love.

Have a question about Happy Howie’s ingredients, feeding practices, or other issues? Howie has created a list of the frequently asked questions he hears most. See if your particular question is listed, or contact us directly to have your question answered.

Howie hopes you will enjoy and utilize his new website. If you have any questions, concerns, suggestions, or just want to say “Hi”, utilize the Contact Us feature. To hear more about the happenings at Happy Howie’s, check the Around the Block blog on HappyHowies.com and Like us on Facebook.