Welcome to Howie’s Howl

Howie’s Howl is the perfect way to stay up-to-date with what’s happening at Happy Howie’s! We are always excited to share the latest/greatest news with our loyal customers, and this is the place to see it all first-hand. From new product offerings and events recaps, to contest information and featured Happy Howie’s Stories, Howie’s Howl is a one-stop resource for the best Happy Howie’s news!
Our dog blog is also a great resource for pet parents too—offering dog advice, gift ideas (for dogs & pet-parents), safety tips, health & nutrition tips, and activity ideas! Happy Howie’s not only wants to provide the best, all-natural treats but wants to help our best friends live an overall healthy, happy life.

Check back often for Happy Howie’s news, events, contests & more!

For more pet-parent information, be sure to follow us on Pinterest — we have a variety of different boards for all sorts of pet-related topics.

The Importance of Pet/Treat Safety

The New York Times recently published an article in “The Haggler” section that discussed the nearly disastrous consequences pet-parent, Muriel Mateer, had to endure after giving her dog a bone—a real pork femur in fact:

“…A few hours later, Ms. Mateer’s 6-year-old pit bull, Bear, started to display some gruesome signs of gastrointestinal distress. She took him to a veterinarian near her home in Upland, Calif. Given antibiotics and hooked to an IV drip, Bear passed most of the bone shards that had been causing the trouble over the course of many stressful hours.

“He’s recuperating now,” Ms. Mateer said. “We almost lost him.”

bone_v1Ladies and gentlemen, the Haggler presents America’s most hated dog bone. The Better Business Bureau has been warning consumers about the Real Ham Bone for five years. There have been local news stories about it (“Bad to the bone?” asked a Fox affiliate in Milwaukee), and it has inspired a number of anti-Real Ham Bone Facebook pages. In May, a class-action lawsuit was filed in California against Dynamic Pet Products, with a lead plaintiff who says her basset hound died after ingesting a Real Ham Bone…” (Segal 2015)

Here at Happy Howie’s, we pride ourselves with products that are all natural, healthy & safe for dogs to enjoy. It is important to us that your dog is kept safe while enjoying treats. We urge all pet-parents to strongly consider every factor that goes into a treat purchase, and keep in mind the treats that are soft, chewy and/or easily breakable!

To read the entire article click here.

Segal, David. “The Treat That Could Bite Your Dog Back.” The Haggler. The New York Times, 1 Aug. 2015. Web. 14 Aug. 2015.http://www.nytimes.com/2015/08/02/your-money/the-treat-that-could-bite-your-dog-back.html?_r=1

Happy Howie’s at SuperZoo

sz-logoThis was the largest and busiest SuperZoo show to date. 300 booths were added since last year’s show. Some of those booth spaces went to new exhibitors and the rest allowed previous exhibitors to expand their booth spaces.
Attendee traffic was up dramatically from last year’s show. Pet shops and distributors from coast to coast were present in large numbers. The attendees were up-beat and anxious to hear about our products.

superZoo_smallInterest in Happy Howie’s products at SuperZoo was very high. Our commitment to fresh, deli- style, all-natural product offerings is at the heart of current consumer and dealer demand. It seemed like many other companies were trying to make a late jump on the “All Natural” bandwagon.

We had the opportunity to speak with several large national dog training organizations about our Premium Meat Rolls. They all seemed well aware of our product’s advantages over other roll products and couldn’t wait to drop their current products and start using ours!

Many attendees visited our booth accompanied by their dogs. Many of them came in claiming that they had visited a dozen other treat booths and their dog had rejected all the samples being offered. David would then slice up some Happy Howie’s Premium Turkey Roll, offer a piece to the finicky customer and watch as the dog gulped it down and begged for more!

A good time was had by all!

Wayne Whitney
National Sales Manager
Happy Howie’s, Inc.

Proud to Manufacture in Michigan


Proud to Manufacture in Michigan – Happy Howie’s Inc. is proud to announce that we are now an official member of the “Proud to Manufacture in Michigan” program through Michigan Manufacturing Technology Center (MMTC)!

MMTC assists Michigan’s small and medium-sized businesses, such as ourselves, compete and grow through personalized client services, leadership development, product/process drive and innovation, and company-wide promotion for growth and profitability.

logo“Success doesn’t just happen. It takes driven, dedicated, experienced, full-time professionals – like the kind at MMTC, working together to keep Michigan manufacturing strong.”—MMTC

MMTC has launched the “Proud to Manufacture in Michigan” program to raise awareness of Michigan’s manufacturing community and products made in our state. Happy Howie’s Inc. is thrilled to be a part of this program because we are proud to manufacture all natural dog treats, not only in the USA, but in the heart of Detroit!

“We are proud to be a member of PTMIM. It’s a great feeling being part of a group of companies that are doing for manufacturing what Silicon Valley has done for technology.” —David Collado, President, Happy Howie’s Inc.

Visit our Happy Howie’s Inc. profile page: http://www.mmtc.org/proud-to-manufacture/food/happy-howies.html

To learn more about MMTC and the “Proud to Manufacture in Michigan” program, visit: http://www.mmtc.org


Dearborn Animal Shelter Partnership!

Happy Howie’s is proud to announce a wonderful partnership with Friends for the Dearborn Animal Shelter! Each week Happy Howie’s will feature an adoptable dog from the shelter looking for his/her forever home.

DearbornIt is Happy Howie’s mission to not only provide all natural, tasty dog treats, but to help provide long-term happiness for dogs desperately in need of a loving home—and individuals looking to become pet parents!

The Friends for the Dearborn Animal Shelter is a 501(c)(3) nonprofit organization, under contract with the city of Dearborn since 1996. This organization not only showcases adoptable animals, but also provides education and animal tips, promotes correlating events, and addresses animal advocacy.

“We are a 501(c)(3) nonprofit organization. The Friends are dedicated to the rescue and protection of animals in the community, while inspiring healthy relationships between people and their companion animals.”

Be on the lookout each week on the Happy Howie’s website to help these dogs find a home!

To learn more about the Friends for the Dearborn Animal Shelter, visit: https://www.dearbornanimals.org

To adopt, visit: https://www.dearbornanimals.org/adopt-a-pet/

Don’t shop, adopt!

The “Back Yard Dog”

“Back Yard Dog” – Article written by: Elly Price, Right on Track K9 Training

Most people don’t realize that leaving a dog alone or unattended in a yard for long periods of time or sometimes even short periods can lead to unwanted behavioral problems.

Over the last several years, during training, a common question people will ask me is, “why doesn’t my dog pay attention to me when I give him a command?” Usually through our conversation I will learn that their dog’s daily routine includes being left alone in their yard for long periods of time.

Dogs are naturally pack animals that would normally have a place within their pack, which will determine certain behaviors and give them a kind of fulfillment. A dog that is left on his own without certain needs being met by other pack members will learn to fulfill these needs on his own. So, if you find yourself wondering why your dog is constantly barking, digging, howling, charging the fence, or displaying other unwanted behaviors, it is most likely something trainers call, “self rewarding” behavior. Basically, they are trying to find ways to deal with pent up energy or stress anxiety.

RightOnTrackK9TrainingAgain, dogs are pack animals that have a need to feel they belong to a group, which in the absence of other dogs becomes their human owner. Dogs need to have their human owner’s companionship and humans need to provide their dog with structure. Without this relationship a dog will learn to become independent. They can also become anxious and stressed, which in turn can lead to their becoming aggressive and less responsive to your commands.

A “back yard dog” is sometimes difficult to train because the bond that is created when a human interacts with their dog is missing. Outside of spending down time with your dog you need to interact with your dog through playtime, like a game of “fetch”, or taking daily walks together. This interaction will make your dog feel he has a place within your pack and will cause him to be more responsive to your commands.

Of course there are other factors that play a part in good leadership, but that is a topic for another day.

To learn more about dog obedience training please visit the experts at: http://www.rightontrackk9training.com/

Happy Howie’s Visits Colorado

In late April, Happy Howie’s decided to take a trip to Colorado to visit independent retailers in two (Denver and Colorado Springs) of the 17 Best U.S. Cities for Dogs (as voted by Estately Blog; http://blog.estately.com/2013/05/17-best-u-s-cities-for-dogs/). After seeing 40 independent retailers in 4 days, we a few things to bark about.

It doesn’t get any better than beautiful spring weather, mountains in the background, All Natural Dog Treats, and of course, dogs! Dogs, dogs, and more dogs! The neighborhoods were lively with pet parents walking and playing with their best friends. From Denver all the way down to Colorado Springs, many dogs were enjoying the parks, dog-friendly coffee shops, and boutique pet supplies stores.

One of the many aspects of these cities that we were fascinated by is the ability to set trends in motion that carry over to the rest of the country.
One of the retailers, Wag n Wash natural food & bakery in Colorado Springs, was a one-stop-shop design to make a pet parent’s life easier and spoil dogs. The store, like several others, has dog wash and grooming stations with a selection of natural foods and treats to fit the need of the most demanding pet parent. But, what really set this store apart was the in-house bakery. Wag n Wash’s bakery was equipped with a bakery and a baker hand rolling and cutting cookies for dogs. Before you get a chance to take in the wide aisles and bright colors, your senses are drawn to the smell of freshly baked treats. There’s no doubt stores throughout the country will pick up on this!

This was just one store among many other retailers in Denver and Colorado that deserve praise for helping to put their cities on the list of the 17 Best U.S. cities for Dogs. After 4 days and 40 stores, our paws are super tired!

Check back with us again soon for more of Howie’s Howl

2015 Mutt Strut & Pet Expo: May 9, 2015 @ Ford Field

MuttStrutPetExpo_4c_horiz (1)
Happy Howie’s is proud to be a Mutt Strut Paw-tner sponsor for the 2015 Dearborn Mutt Strut & Pet Expo!

The Dearborn Mutt Strut and Pet Expo benefit the rescues at the Dearborn Animal Shelter, and is celebrating its 10 year anniversary this year! Join us, and countless others, Saturday, May 9th (rain or shine) for the community-wide animal celebration and pledge-driven dog walk at Ford Field in Dearborn.

So what is the Mutt Strut all about?

Since 2006, Mutt Strut proceeds of over $645,000 have directly helped more than 22,500 rescue animals. This animal celebration aims to inspire healthy relationships between people and their companion animals, educate about the sustainable health of pets and their people, and encourage & embrace environmental responsibility and environmentally sound practices. Last year the event consisted of over 3,000 supporters, walkers & dogs!

We here at Happy Howie’s believe that all pets deserve a happy, healthy life—which is why we are proud to provide help to the Dearborn Animal Shelter. Join us & make sure to stop by the Happy Howie’s halfway stop tent for your sample bag, free samples of our natural dog treats & to participate in our 50/50 raffle with an additional chance to win our sample box!

To learn more, donate or participate please visit: http://dearbornmuttstrut.com
We can’t wait to meet you & your furry friends!
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Saving Dogs and Detainees One Life at a Time

Happy Howie’s is honored to announce we have become proud supporters of The Georgia Department of Corrections “Rescued” program!

What exactly is this program?

10923301_10153217845339451_5343956647857106800_oFounded in June of 2012, the “Rescued” program began through the Georgia Department of Corrections at the Colwell Probation and Detention Center in Blairsville, Georgia. This program aims to help dogs obtained by animal control centers become more adoptable.

The “Rescued” program places dogs with detainees 24/7, while Cold Nose College works with the detainees on training basic foundation skills and good canine manners. Cold Nose College’s goal is 10857385_10153217843609451_7838131220200311477_o to make the dogs more adoptable, while teaching detainees positive reinforcement training skills.

Cold Nose College has found that the dogs in training really respond to our Happy Howie’s Meat Rolls—especially the Turkey. Therefore, in conjunction with Mountain Pets who will be providing the Turkey rolls at 50% off retail, we are happy to match the purchase of every roll 1:1!

10668935_10153217842189451_7127808989908094284_oWith the budget of the program, we estimate Cold Nose College obtaining nearly 30 All Natural Gourmet Meat Rolls from Mountain Pets, Happy Howie’s will match by providing an additional 30 rolls. Approximately 60 All Natural Meat Rolls for such a great cause!

We thank Mountain Pets and Cold Nose College for including us in such a unique and awesome program. It is our hope that each dog is able to find his or her forever home through the “Rescued” program.

To learn more about Cold Nose College visit: www.coldnosecollege.com

Southeast Pet Open House

Congratulations to Southeast Pet on celebrating their 40th anniversary!

At Happy Howie’s, we have grown to love Southeast Pet—specifically their people and what they stand for. During the past few years the pet industry has seen an incredible amount of consolidation among distributors of pet supplies. This has generated a lot of controversy, along with questions regarding the future of independent distributors in the pet industry. Despite this, Southeast Pet has held strong and prospered as one of the last independent distributors in the country!

The same can be said about their open house. Last week hundreds of retailers gathered at the Cobb Galleria showplace in Atlanta, Georgia, to enjoy good food, music, and products from dozens of exhibitors at the Southeast Pet Open House. These exhibitors experienced record-setting traffic from booth to booth.

As always, our favorite part is when the retailers that carry our treats, stop by and tell us how well the treats sell in their stores. These loyal retailers help to educate others that stop by our booth, whom don’t carry Happy Howie’s, by emphasizing the overall success of our All Natural Treats in their stores.

Thank you Southeast Pet for hosting the successful event! Happy Howie’s is happy to have been an exhibitor, and proud to have been among the dozens of successful manufacturers attending distributors representing the pet industry.

Up next—the Middle West Open House in Chicago and the Frontier Open House at the Suburban Showcase in Novi. We hope to see you there!

Happy Howie’s Wins MEDC’s Pure Michigan Business Connect Contest “2014 Making It in Michigan”!

2014 Making It in Michigan – October 2014, Happy Howie’s entered the Michigan Economic Development Corporation (MEDC) Pure Michigan Business Connect Contest “Making it in Michigan” with the entry form essay of 500 words or less explaining why we feel Michigan has helped our company grow and prosper.

Admittedly it was very difficult for owner, David Collado, to describe Michigan’s help with the abundance of resources that have helped Happy Howie’s grow in less than 500 words! Great features such as Michigan Web Account Manager (MIWAM) and Michigan Business One Stop, has allowed Happy Howie’s to spend more time focusing on what we do best—making the world’s best dog treats right here in Detroit.

“Being in the state of Michigan has had a priceless influence on the company right from the beginning. The early adopters of our vision were the countless men and women who own small retailers of pet supplies located throughout Michigan. In the middle of the recession, they objected to taking any risk by adding new and untested products. However, these retailers were open to the idea of adding the dog treats of a Michigan startup to their store’s offering because they were passionate about restoring Michigan’s economy. Their faith paid off. Today, Happy Howie’s is one of the best selling dog treats in Michigan and, thanks to all the dog owners in the state, Michigan alone accounts for 10% of all our sales…” —David Collado

As winners, Happy Howie’s won an iPad Air, a 2–3 minute promotional video of our company and its Michigan experience, along with a sponsored content article published with MLive Media Group:

“… As the winner of the recent Making It In Michigan Contest, which was conducted on behalf of Pure Michigan Business Connect, Happy Howie’s, located in Detroit, was started to make the world’s greatest dog treats with all natural ingredients and mouth-watering flavors your dog will love. So what makes these treats stand out from any other treats on the shelves? They are made without any corn, wheat, soy, artificial flavors, artificial colors, or artificial preservatives. Instead, they include ingredients like real beef, turkey, lamb, and more. They are made the same way jerky is made for people to consume, too, and smell like real savory meats, not artificially flavored dough. They are the highest quality and absolutely safe for your pet…” — Laura Neiser

Read more from MLIVE:

Read David Collado’s entire submission here