Happy Howie’s at SuperZoo

sz-logoThis was the largest and busiest SuperZoo show to date. 300 booths were added since last year’s show. Some of those booth spaces went to new exhibitors and the rest allowed previous exhibitors to expand their booth spaces.
Attendee traffic was up dramatically from last year’s show. Pet shops and distributors from coast to coast were present in large numbers. The attendees were up-beat and anxious to hear about our products.

superZoo_smallInterest in Happy Howie’s products was very high. Our commitment to fresh, deli- style, all-natural product offerings is at the heart of current consumer and dealer demand. It seemed like many other companies were trying to make a late jump on the “All Natural” bandwagon.

We had the opportunity to speak with several large national dog training organizations about our Premium Meat Rolls. They all seemed well aware of our product’s advantages over other roll products and couldn’t wait to drop their current products and start using ours!

Many attendees visited our booth accompanied by their dogs. Many of them came in claiming that they had visited a dozen other treat booths and their dog had rejected all the samples being offered. David would then slice up some Happy Howie’s Premium Turkey Roll, offer a piece to the finicky customer and watch as the dog gulped it down and begged for more!

A good time was had by all!

Wayne Whitney
National Sales Manager
Happy Howie’s, Inc.