Global Pet Expo is the biggest Pet Industry gathering of the year—Pet Retailers, Distributors and Manufacturers from all over the world turn out in large numbers for this annual event. The 2017 show, March 22–24th at the Orange County Convention Center in Orlando, Florida, was no exception!
I’m happy to report that the Global Pet Expo was a huge success for Happy Howie’s! We prominently featured our merchandising tools at this year’s show, including the Happy Howie’s Doggy Deli Floor Display, and our new Happy Howie’s Deli Snack Station. Both of these displays offer our retailers an easy and efficient way to offer our products as impulse sales, and were met with enthusiastic approval by the trade! We were excited to write an unusually large number of orders at Global this year (mostly display assortments).
Many of our existing customers stopped by to see us, as well as numerous new faces. We even had the opportunity to sample our treats to the many canines in attendance!
I have been attending this event for many, many years. This was by far the busiest I have ever seen this show!
The Pet industry is alive and well!
—Wayne Whitney, Happy Howie’s National Sales Manager